One of the not-so-secret secrets of the most successful business operators is, after realising that they can’t be good at everything, they employ people who excel at the very things they can’t do, or are not core business competencies. Although everyone nods in agreement at this, and it seems to make a lot of common sense, the hardest part of the equation is identifying who exactly does have the expertise needed. There are invariably a thousand options, and the suspicion is that many will turn out to be dead ends, and a waste of time. |